Stop trying to be on every social media platform
It won’t benefit you as much as you think it will. Here’s how to decide which platforms your business should really be on...
Before you do anything else, you need to think strategically…
By trying to create content for every platform, you’ll just burn yourself out, and you’ll stop creating content altogether.
Or you’ll end up creating so much content that the quality will suffer. And that’ll do your brand more harm than good.
So you need to start thinking a little strategically (and think a little “selfishly” too) to find a happy medium that works for your business.
Here’s what you should ask yourself:
Which platforms do your clients use?
Which platforms do you enjoy using?
What content do your clients enjoy consuming?
And in which formats?
What content do you enjoy creating?
How do you plan to use social media in your marketing? What is the overall goal?
Which platforms do your competitors choose to use?
If your clients aren’t using a specific platform, then there’s no point in being on there.
Marketing is also supposed to be fun, so finding a balance between the content your clients consume and that you enjoy creating is key. As is the balance between platforms.
Once you’ve considered the above, you then need to consider how you plan to use social media within your marketing. This can have a big impact on which channels you use, as some platforms are better for quick growth, others for community building and others for brand awareness.
And if you’re still stuck, consider taking a look at your competitors. Not to copy their content, but to see which platforms are a common theme between them. Chances are, if they’re all on one specific platform, you should be too, and if they’re avoiding one, then that may be one you don’t consider. But look at it objectively too, because they may not be using a platform that could actually be serving them well, in which case that should be one you consider too!
A quick win:
Look for the crossover between the platforms you love creating content on and the platforms your clients love being on. This is where the sweet spot is...
Ultimately, you need to stop overcomplicating your marketing
Because you don’t need to be on every platform, you just need to select a few that work for you!
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